TV Scheduling

Segments

Breakfast     - people getting ready for work                         

Daytime        - unemployed, housewives, students and elderly

Childrens      - children. Younger then older.

Prime Time   - families

Late night      - adults

Most Popular Genre     

Soap

Reality

Sitcoms

Game Show

Target Audience of terrestrial channels

BBC 1 - British public

BBC 2 - Educated Audiences

ITV 1 - British Public

Channel 4 - Younger Audienes ( Quirky Programmes )

Channel 5 - British Public

Channel 4 and Channel 5 have a lot of imported programmes from America and Australia because they can't afford to make all their own shows.

The Watershed is 9pm and this is when programmes can show more adult content.

Audeince Fragmentation causes narrowcasting wgich target niche audiences.

Examples of these are;

Dave - Men

QVC - Women

E4 - Teenagers

Disney Channel - Kids

Animal Channel - Animal Lovers

   

TV Scheduling

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